How important are off-page SEO strategies?
● 91% of all pages never get any organic traffic from Google, primarily due to the fact they don't have backlinks.
● 68% of online interactions start with a search engine
● 73.6% of domains have reciprocal links that link to one another
● An estimated 3.5 billion searches on Google each day.
Most pages will never get organic traffic because they are not actively looking to increase backlinks. It's increasingly important to get backlinks for your website to get traffic on search engines.
Skyscraper Method - Get More Backlinks
What is the Skyscraper Method?
The Skyscraper method was coined by Brian Dean (Founder of Backlinko). He suggested that you find content that is already getting backlinks. You can create a better piece of content and then promote it to other bloggers. The name Skyscraper came from making better content than an existing article. Increasingly, Google is working to match user intent with a person trying to find an article.
The Skyscraper Method:
● Find Click Worthy Content
● Create a Better Piece of Content
● Promote it to other Bloggers
You'll need to build out a list of potential prospects. Once you have your list of prospects, you can send them an email asking if they would be interested in checking out your article. You can reach out to them about potentially getting a backlink in the process. Try to refer to the article that talked about your content.
Case Study on the Skyscraper Method and HostPapa
HostPapa leveraged the Skyscraper method to get high-quality backlinks. They sent out an email template to multiple bloggers. By having a product to sell potentially, it was an excellent way to introduce their hosting services and offer a discount to a blogger's audience.
HostPapa's results after using the Skyscraper Method:
● Getting 8 DA 50+ links
● Invitations to guest post on other blogs
● Finding new partners to become affiliates for her company
There are multiple benefits when using the Skyscraper method. You'll be able to get backlinks and other opportunities to showcase your brand.
Guest Posting Strategy
Why is Guest Posting A Good Strategy?
Guest posting is a popular method to obtain backlinks and traffic. Many bloggers will have a Do-Follow Link for at least one article. A side benefit is that some people will naturally follow a link back to your site.
● 60% of blogs write 1-5 guest posts per month.
● 5 of the 70 respondents (7%) pitch to 100 or more blogs per month.
There is an ample amount of blogs you can pitch within your niche. The more blogs you pitch, the more opportunities you will have to write guest posts. Increasingly, a lot of guest posting should be broken up into parts in order to maximize opportunities.
Google Search Operators - Find The Blogs Who Are Open to Guest Posts
There are blogs already advertising for guest posts. These opportunities can be found with Google Search Operators. The easiest way to find opportunities is to use quotations.
Different Google Search Operators for Guest Post Opportunities:
● "Your Niche or Target Keyword" + "write for us."
● "Your Niche or Target Keyword" + "guest post opportunity."
● "Your Niche or Target Keyword" + "guest post guidelines."
Connect with blogs on their guest post opportunities. You will want to make sure you know all of their guidelines and pitch them on a couple of different ideas. Once you get an article, have them written and sent to their editor.
Pro Tip: Always include a call to action on the guest posts you write in your bio. Offering something like an online course, a downloadable pdf, an ebook, or another piece of content in exchange for an email is ideal.
Influencer Marketing - Building Strategic Partnerships
Joining Podcasts - Get a Backlink and Initial Surge of Traffic
Podcasts are increasingly popular ways to get traffic. Many podcasters will also have a website and talk about specific episodes in their post. Usually, it will lead to a backlink that will help drive traffic to your website. It will also signal to search engines that you are a trusted authority.
● There are 850,000 Podcasts with over 30 million episodes
● 37% of Americans Listen to Podcasts Monthly
Podcasts have all sorts of niches and demographics. When you are finding a potential podcaster, make sure to connect with a podcaster that has an audience that you want. It can be a great way to draw people to your website.
Not Your Average Financial Podcast Partners With The College Investor
Not Your Average Financial Podcast is hosted by Mark Willis & Holly Bach. They have guests come on to their platform to talk about personal finance. They've built up their Podcast to host more prominent speakers. By having different speakers, it raises their profile. Both parties end up winning because they will inevitably share their audience.
They publish their podcasts on their website and break up their content. They will also link to their guest speaker. By linking to their guest speaker, it adds a backlink for search engines to recognize.
This picture shows Not Your Average Financial Podcast connecting with Robert Farrington, the Founder of The College Investor. The College Investor is a blog that talks about financial advice for millennials.
The Process of Connecting with Podcasts:
● Reach a Podcast Directly or Connect on Podcast Guesting Platforms
● Pitch and see if you can get on their Podcast
● Check to Make Sure They Have a Website
If you are looking for a way to generate leads then the Podcast Guesting Platforms is a great solution. Whenever you are making your pitch, try to make it personable. It helps if you create a video to make a more lasting impression with people.
Leverage Infographics and Shareable Content
Why Are Infographics Great For Getting Backlinks?
Infographics are pictures that are usually informational and visually captivating. It's a great way to boost your own content. They can leave a stronger impression on readers and a good way to connect with other people. It can also be leveraged to get more backlinks.
● 65% of marketers use infographics for their content marketing
● Only 49% of marketers actually create their own infographics or visual content
A lot of marketers don't create their own infographics. This means that you can be a resource for other bloggers by creating infographics. It can be a great way to connect with other bloggers and offer something of value.
Sharing Infographics and Other Shareable Content
Share infographics and shareable content on social media to build your search engine results. There are different ways to promote your content, but they can be broken up into other social media platforms.
Different Places to share your Shareable Content:
● Share Your Infographic on Social Media
● Share Your Infographic with Other Influencers and Bloggers
● Share your Infographic with Online Infographic Directories
Infographics and other shareable content can be promoted easily. It takes time to create content. You can maximize each piece of content by publishing on social media, directories and connecting with influencers.
A Quick Jolt: Submitting Infographics to Directories
Infographics are very visually appealing. They can get a lot of engagement with content and help your website get ranked higher in search engines. Infographics can be published in different online directories.
These are infographic directories:
● Visual.ly
● Slideshare
● Easel.ly
● Flickr
● Photobucket
● Gifographics
● Infographic Reviews
● Infographics Showcase
Be careful when you are using directories. If you post your infographics on low authority and spammy websites, it can have the opposite effect. If you are in the beginning stages of your website, it can give a nice jolt to your website.
Building A Social Media Presence Helps You Build Authority
Build a Following on Social Media
Building a following on social media will help you establish authority. People will naturally start trusting your advice and look to you as a resource.
● 92% of consumers trust an influencer over an advertisement or traditional celebrity endorsement
● People average 3 hours of social media per day.
Look at building a presence on one social media platform. You can learn what content is important to your audience and what is not important. Establishing your authority on one platform will help you build out your other platforms. Once you have scaled your reach across multiple platforms, you could also use social media management tools to ensure you engage promptly with your fans no matter the channel.
Leverage Your Social Media Presence for Shoutouts
You can do shoutouts for your own content to get a boost of traffic. By leveraging your own social media platform, you can offer to share other bloggers' content. Once you have a solid base of brand fans, you can kick off a brand ambassador program to build a circle of trust and a thriving community around your brand. Social signals, including likes, reposts, brand mentions are as important for SEO as backlinks.
● 50% of Instagram users follow at least one business to help them decide whether to buy a product or service
● 72% of marketers say content marketing increases engagement.
One of the biggest problems is building up enough authority. Once you have some social media presence, you can use it for traffic purposes and potentially even backlinks. It's increasingly important to provide valuable content and authority to boost all of your Off-Page SEO efforts.
Conclusion
SEO is increasingly important for marketers and businesses. Off-Page SEO strategies are an important part of building traffic and rise higher in the search engine rankings.
Check out CloudFusion's Free SEO Report to help you rank higher for your website and keywords.
